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   Greetings!! In a few short weeks a lot of businesses will either be crazy busy or start to slow down for the end of the year. Yes, it’s the HOLIDAYS!! Thanksgiving is about as late as it can get this year so that means Christmas will be only 4 weeks later. So start planning now for the whirlwind of activities. My business is typically quite busy until about the 18th of December and then slows dramatically. We don’t close like some businesses as many of our clients will realize they forgot an early January event or found money they need to spend before the end of the year. And of course, I want to be here to help them spend it!! Another thing that we use this slower time for is to clean out the office. Although we try not to keep “everything” any more, we still seem to accumulate “stuff”. In my business, having promotional product samples is a must. And storage is always an issue. We want to have the latest and greatest on hand so we can share with our clients and prospects when we visit. So, at the end of each year we go through our storage and see what’s been discontinued, looks tired or we just don’t like any more and donate them to local charities. Over the years we have provided the Miami-Dade schools with pens, notebooks, catalogs (they use those for arts/crafts projects), backpacks, bags and so much more. It makes me happy that we can contribute to help the teachers out a bit more. Our school system has a warehouse that accepts these donations and the teachers can go in and “shop” for items that might work for their classroom. Some of course are necessities like the pens and notebooks but the backpacks and other items can be used as incentives or rewards for jobs well done. If this is your “clean out” season maybe you can also donate to a worthy cause. I know I was surprised when they said they would take old stationery and catalogs. It never occurred to me they could use those as well. So it’s worth asking what the charity may need or take. It’s better than adding to the local land fill for sure! Have a very Happy Thanksgiving! Danette Branding is one of the most important aspects of establishing a business. Once a company has created a brand personality, staying consistent and true to that personality is integral. Danette 
Brand Integrity Must Run Deep; Yes, Even In Holiday Gifts and Cards! The whole idea of promotional items is to promote your brand. However, many people have the strange notion that just giving anything out is all it takes to make customers and potential customers remember them. Nothing could be further from the truth!Promotional Marketing Expert, Danette Gossett Helps Businesses Look Their Best at Trade Shows Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the book, Transform, recently posted a new article on her website entitled, “Why It’s So Important to Look Sharp at Trade Shows.” An entire industry gathered under one roof can be very exciting for newbie businesses. Seen as an opportunity to get a foot in the door, the value of trade shows can be incalculable as Ms. Gossett points out in her latest article. |
