Promotional Marketing Expert, Danette Gossett Turns Her Attention To The Value Of In-Person Relationships In Any Successful Business
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, writes about the importance of maintaining a personal touch in business despite the ability to communicate all needs, request and desires digitally.
MIAMI, FL– October 16, 2018 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Customer Relationship Management Still Requires A Personal Touch.” Despite the fact that in this digital age one could possibly conduct business without ever having to see another human being, Ms. Gossett believes success still revolves around in-person relationships.
“I’ve been in business a long time,” says Gossett. She continues, “I’m talking before everyone had one singular hand-held device that does everything that took many assistants and other machines to accomplish. Personal relationships were the cornerstone of business success and despite the digital revolution, I think they still are.”
According to Gossett, “Customer Relationship Management (CRM) tools certainly have their place. They are great for creating spreadsheets and organizing people, places and specific topics.” “However,” she adds, “they will never replace the R — the relationship aspect of business. We have become a world in relationship to our computers and, yet, I still believe in personal phone calls and in-person meetings.”
Read the entire blog at http://www.gossettmktg.com/customer-relationship-management-still-requires-a-personal-touch/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.