Promotional Marketing Expert, Danette Gossett, Talks About The Importance Of Exceptional Customer Service Especially During Tough Times.
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, shares a few suggestions from leadership experts on how to keep employees engaged along with a few of her own thoughts.
MIAMI, FL– August 29, 2020 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book Transform, recently posted a new blog on her website entitled, “Customer Service Determines Any Business’s Future In Good Times And Bad.” Ms. Gossett lets readers know that having a “we’re in this together, no matter what spirit,” is meaningful to employees and customers alike.
Gossett writes, “Life is a roller coaster and anyone who comes for the ride must be willing to face incredible challenges as well as exhilarating good times. And,” she adds, “in any committed relationship, be it a marriage or a business agreement, it’s how you navigate through the toughest of times that can make you or break you.”
According to Gossett, “This COVID-19 pandemic is going to test some businesses beyond anything that has come before. It will wipe many businesses off the map while others will be raised to glorious new heights. And,” she opines, “this is what I think is going to be the point that makes the difference: Exceptional customer service.”
Gossett states, “Exceptional customer service begins with the very first employee you hire. I’ve said it time and time again, your employees are your very first customers.” She elaborates, “If you have happy, satisfied employees, you probably have happy, satisfied customers and clients. Putting your focus on how well you serve both during this crisis is integral to how your business fares post-pandemic.”
“Making everyone feel that “we’re all in this together, no matter what,” says Gossett, “creates camaraderie and closeness as opposed to chaos and divisiveness. If you’re bringing new employees on during this time, how will you let them know their value and give them a sense of purpose and permanence? How will you let your long-term employees know they continue to be an integral part of the team as opposed to the ones whose positions will be terminated?”
About Danette Gossett
Danette brings more than 40 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
To find our more about Gossett Marketing http://www.gossettmktg.com
About Gossett Marketing
Gossett Marketing is celebrating its 28th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.
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