Promotional Marketing Expert, Danette Gossett, Speaks To The Value Of A Good Wrap
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, tells readers that the right packaging is not just a throw away but is another marketing opportunity that can make gift recipients feel extra special.
MIAMI, FL– February 17, 2020 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “When Wrap Speaks Louder Than Words.” Ms. Gossett writes about how the right packaging makes important impressions.
Gossett writes, “I’m tempted to mimic a cool rap song, but my better judgement got the best of me, and so you have been spared. Instead, I’ll go right to the heart of the matter.” She adds, “I’m talking about how packaging speaks louder than words.”
As Gossett establishes, “It’s been said that, “Presentation is everything,” and that, “you can’t judge a book by its cover.” There’s truth to both of those sayings,” she says, continuing, “A good-looking book cover doesn’t guarantee that the story is going to be as enticing. But, one thing you can judge by the way it’s presented is the give-away of a company that goes the extra distance to make customers feel extra special and deeply appreciated with attractive packaging. Presentation makes all the difference.”
“You may think that giving away an item at a trade show or as a leave behind after a meeting may not need to be specially packaged. But,” Gossett suggests, “ask yourself, what impact would it have it did? Anything you can do to make your clients feel that they are important to you is worth its weight.”
Read the entire blog at http://www.gossettmktg.com/when-wrap-speaks-louder-than-words/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.