Promotional Marketing Expert, Danette Gossett On The Power Of Promotional Give-Aways
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett talks about the incredible and long-lived power of well thought out promotional marketing items.
MIAMI, FL– January 23, 2018 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Promotional Marketing Is Not Just A Give-Away.” Ms. Gossett reiterates a point from and references her recently posted blog in her latest article.
Gossett writes, “When you consider the fact that promotional products were ranked the ‘most effective form of advertising to prompt action across generations’ in a recent Promotional Products Association International study, you may begin to place much higher value on your promotional marketing efforts.” She adds, “(If you missed it, see this month’s blog Make Promotional Marketing Your 2018 Super Power, with all the PPAI statistics.)” “In fact,” says Gossett, “when that one bit of information really sinks in, you’ll finally be able to use it to your brand’s very best advantage.”
According to Gossett, “Well thought out, appropriate promotional marketing items are not merely giveaways. They are hardworking brand ambassadors.” She continues adding, “Almost anything you can think of can be turned into a promotional item. Some of the more common and most successful promotional items include: Pens and other writing instruments, apparel such as t-shirts, hats and jackets, duffel bags, food items, water bottles and reusable shopping bags.”
Gossett points out, “You might even assume that every promotional item should have your company logo on it.” “Not necessarily so,” she states adding, “Sometimes personalizing the item for your client can make more sense. By engraving a good customer’s name on a fine writing instrument ensures they will use it. They’ll also easily tell others where they got it. You just have to know when to logo and when not to.”
Read the full article at http://www.gossettmktg.com/promotional-marketing-not-just-a-give-away/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing here http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 25th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.