Promotional Marketing Expert, Danette Gossett, On First Time Uniform Programs
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett suggests that businesses not noted for wearing uniforms may be missing out on a powerful advertising medium.
MIAMI, FL– November 1, 2017 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “When Considering Uniform Apparel For The First Time.” Ms. Gossett acknowledges that while uniform apparel may be a novelty for some professions, it may also be a great way to generate new business.
Gossett writes, “If your company doesn’t already have a uniform dress program, chances are you are in an industry that may not scream for one.” She adds, “There are plenty of those. For instance, the only uniform a lawyer might wear is a fancy suit or designer dress.”
“Certain professions pride themselves on their creativity and their employees can dress however they desire,” says Gossett. She continues elaborating, “But, for arguments sake let’s say for a moment that you have an advertising agency or design firm. Your employees may resist wearing a uniform. But think of the mileage you could potentially get out of having a uniform program.”
Gossett continues, “When your employees go out for lunch or to grab a cup of the trendiest coffee or juice from the fresh juice shop, you never know who’ll be there. It could be a potential new client.”
Read the entire blog at http://www.gossettmktg.com/when-considering-uniform-apparel-for-the-first-time/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing here http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 25th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.