Promotional Marketing Expert, Danette Gossett Offers Promotional Ideas Celebrating Name Days

Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett says everyone loves to have a good reason to celebrate. Now companies can celebrate name days and promote new services and benefits simultaneously.

MIAMI, FL– January 28, 2015 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the book, Transform, recently posted a new article on her website entitled, “What’s In A Name?  A Brand New Tradition and Promotional Opportunity.” Traditional holidays always give clients an excuse to send promotional items, but what about the rest of the year? Danette Gossett provides an unusual idea for anyone who’s been at a loss for what and when to send.

Gossett writes, “ Our clients are always looking for unusual ways and times of the year to send a standout promotional message and custom promotional item. Here’s an exciting suggestion for the New Year.  Be among the first to make the most of a relatively new tradition. Celebrate Name day, an age-old European custom where those with the same first name have a day assigned as their name day.”

Little known in the U.S., Gossett shares that name day is, “an age-old European custom where those with the same first name have a day assigned as their name day.  According to the American Name Day website, in Europe, this day is observed and celebrated like a birthday. In some countries, name days are considered even more important than birthdays.”

Gossett shares, “George was the first male name given a designated name day date in America in honor of the first President of the U.S. George day is February 22. The first woman is Isabella in honor of Isabella Beecher Hooker and her name day is also February 22.”  So, “For instance”, writes Gossett, “if you were Charles Schwab, or the owner of Charles Chips you could send your clients and prospects a gift on November 4 and invite them to celebrate your name day with you, while introducing a new service or benefit at the same time.”  Gossett continues,  “Even if your company does not bear your first name, those you do business with know your name. You could still use the date as an annual opportunity to celebrate and promote.”

A little history helps as Gossett writes, “The first name day calendar was created in 1982. You can print out the calendar from their website (www.americannamedaycalendar.com) or let us do the legwork for you. We’ll find your name date and we’ll help you create the perfect item to celebrate the occasion.”

Gossett reports, “There are currently 3000 names on the American Name Day Calendar. Though I am sad to report, my name is not on it! I’ll have to rectify that situation!  Once I do, you can expect to receive a gift from me to celebrate “Danette” day!”

The entire article can be read at http://www.gossettmktg.com/whats-in-a-name-a-brand-new-tradition-and-promotional-opportunity/

About Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.

Find out more about Gossett Marketing HERE http://www.gossettmktg.com/

About Gossett Marketing

Gossett Marketing is celebrating its 22nd year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs.  We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.

Gossett Marketing

3701 Poinciana Avenue, Coconut Grove, FL 33133