Promotional Marketing Expert, Danette Gossett Compares Effectiveness of Direct Mail and Email Marketing
Owner and President of Gossett Marketing, a leading promotional marketing firm, Danette Gossett, writes about the benefits of direct mail marketing for keeping in touch with clients and winning new business.
MIAMI, FL– December 21, 2018 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “You Can’t Change Minds With A Medium That Has An Average Lifespan Of Two Seconds,” in which Ms. Gossett shares compelling data from two different sources.
“If you want to influence and persuade prospects,” writes Gossett, “you’re going to need more than two seconds. And a recent study indicates that the average lifespan of an email is now just two seconds.”
Gossett goes on to say that, “I receive hundreds of marketing emails on a daily basis. If I open even 20% of those that make it to my inbox, that’s a high rate.” “The rest,” she says, “get discarded without getting opened. Many are simply diverted to my spam folder and never get seen.”
According to Gossett, “This is why I’m touting the value of direct mail as it is enjoying a welcome resurgence by clients around the world who have become disenchanted with the results of email marketing.”
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.