Greetings!

All across the country we are seeing spring a little earlier than usual. I heard on the news this morning that the apple blossoms in Washington DC could be at their peak 2-3 weeks earlier than last year!

And I think this early spring has awakened the business community as well. Business for us the last couple of weeks has exploded. It’s like everyone decided it was time to get moving. And I hate to say, many of the orders we’ve gotten this week are rush – for next week delivery!! We actually laughed yesterday afternoon when we got the 4th request in a row (all from different companies) for delivery next Tuesday or Wednesday. Did I miss an announcement that March 8th is special event day? And yes, we’re delivering for them all!

Of course, we do prefer and encourage more time for orders, but it is nice that processes have improved so much that we can turn production much faster. When I started in business more than 20 years ago, the production process was much different and much slower. Now, your choices may be limited, but in some cases we literally could get your approval to proceed on a Wednesday at 6pm and deliver on Friday morning! And we have.

However, planning for the future is a much better way than the adrenaline rush of having to pull out a miracle for your boss. That’s why we prefer to meet with our clients at least once a year to discuss upcoming events, programs and general needs for the next 6-12 months. That way, we can politely nudge on a regular basis to keep everyone on track without having to limit our creativity and steal precious budget dollars because of rush fees and overnight shipping charges.

While we understand that not all plans are formalized, it does help to know that your trade show “season” is in the fall or spring, that your employee appreciation events are in the summer not the end of the year or that your annual meeting is in March. 
For example, I ran into a client yesterday at a networking event and he began discussing  all these events he was working on to the group. And all of them would be happening in the next 4-6 weeks. And I looked him square in the eyes and said “and when were you planning on letting us know what you need?”

He responded, “You are right – now! Call me tomorrow”.  So, we’ve had the discussion and are working on some ideas. He thanked me and indicated had we not run into each other he would have been in a bind in a few weeks and would have been part of what I’m sure will be our next wave of rush orders.

So, let us know if we can help you stay on track!

Danette


Did You Know:

This year, we can use more love than ever. And we can spread the love by expressing our deep appreciation for our clients and employees - perhaps in some new, surprising and unexpected ways.

Danette


Boston Journal

96 lined, perforated pages.  1 location deboss and 4-color process on pen. 

50 Qty: $9.80 each

Tech Wrap

Features 3 2″ wide pockets and one 5″ pocket. 1 color 1 location imprint.

100 Qty: $10.65 each

15″ Computer Day Pack

Main compartment, interior mesh pocket, side mesh pockets. 1 color 1 location imprint.

24 Qty: $19.40 each


Make Them Feel Delighted

As I see it, the words of the incomparable Maya Angelou sum up the finest reason for embarking on a continuous campaign of thanking your employees, your vendors and your clients. Angelou is often quoted for saying, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

~ Read More

Promotional Marketing Expert Danette Gossett Likes to Spread Love and Appreciation

Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Showing Love and Appreciation.” Ms. Gossett is in favor of spreading more love than ever this year. She writes, “Typically, February is the month of love with Valentine’s Day right smack in the middle.” She continues adding, “This year, we can use more love than ever. And we can spread the love by expressing our deep appreciation for our clients and employees perhaps in some new, surprising and unexpected ways.”

~ Read More

 
 
 
 
 
 
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Gossett Marketing

3701 Poinciana Avenue
Coconut Grove, FL
33133
US

danette@Gossettmktg.com
(800) 989-5690
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Greetings!

We made it to the end of the year. Yep, 2016 is almost completed. I don’t know about you but I’m glad to be done with 2016. The election made me not want to watch TV, read the newspaper or even listen to the radio with all the repeated negative advertisements and to top it off many clients slowed or reduced spending because of the uncertainty.

So I am really looking forward to 2017. I am hopeful that companies will once again have a more positive attitude and we can get back to all of us making money!

I had a refreshing conversation yesterday with a new client about just that, making money. Or rather that we were both entitled to a reasonable profit. It was refreshing because this client recognized that I’m not a non-profit entity. I can’t begin to tell you how many times I’ve been made to feel guilty about making a profit. I would think for many of you it’s the same. We all have overhead and expenses even before we pay our salaries.

Now, I do understand that it can be a normal course of business to ask for a discount or pricing concession, but at the same point, I think we all need to recognize that nothing of real value is FREE!

I spend a lot of time with my clients and try to think like a partner with their business, only recommending those programs that I think will bring them value, increased business and ultimately increased profits.

I would hope that all the companies you may work with or frequent provide that same level of understanding of you and your business. That they understand the value you bring to them and they respect you for it.

So, I’d like to share my goal for 2017. I am planning to grow my business through gaining new clients, growing my existing client base and through acquisitions (if you are interested, let me know). And I want to continue working with companies and individuals that respect each other and our value so that we all have a successful 2017!

Danette


Did You Know:

Getting a handle on all the key promotional events for 2017 that your company will be doing positions you for greater marketing success.

Danette


Round Ornament 

Shatter-Resistant ornament includes string for hanging. 1 color 1 location imprint. 

250 Qty: $1.80 each

Jute Wine Bottle Tote 

Jute wine tote with color gussets and handles.  1 color 1 location imprint.

250 Qty: $2.15 each

20 oz. Ceramic Mug  

Tall mug with high gloss solid color finish. 1 color 1 location imprint.

100 Qty: $3.60 each


How To Get a Handle on 2017 Marketing Success

Here we are facing another holiday season and another year-end. I love to help my clients during this socially active yet somewhat quieter business time to start focusing on key promotional events for the coming year. This is the perfect time to take in the big picture view.

~ Read More

Promotional Marketing Expert Danette Gossett Encourages Regular Employee Recognition

Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Employee Recognition Programs Boost Productivity.” According to Ms. Gossett, employee recognition is one area where businesses often have “blinders on.”

~ Read More

 
 
 
 
 
 
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Gossett Marketing

3701 Poinciana Avenue
Coconut Grove, FL
33133
US

danette@Gossettmktg.com
(800) 989-5690