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Greetings!

Well, it certainly got to be summer very fast. Here in South Florida we were lucky with a less humid end of May than we typically have, but June sure has reminded us where we live!

And while it’s just June, now is really a great time to reassess all your marketing materials for the fall. While everyone seems to be so very busy right now, I do believe it will slow down as people start to take their vacations (I personally can’t wait for mine in 6 weeks).

So, it makes it the perfect time to check on your table throws, retractable banners and trade show booths. Do they need a refresh before the fall Trade Show season?

What about your employee apparel? Is it starting to look a little worn or is it time just to bring in a more up-to-date look?

Or what about your fall promotions? Have you started to think about the “back to school” promotion you may be launching this year? Or what about a program to close-out the year with record sales?

Now is the time to start putting the plans together. I speak to client every day that have missed opportunities because they waited too long. In our instant gratification society we think that everything can be done in an instant. And yes, sometimes it can be, but it’s best not to count on that.

For example, we have many manufacturers that offer 24 hour service – most of the time. Unfortunately, they have been suspending it regularly for the past month. Why? Because they are so busy they can’t keep up with demand. So now they have suspended it until the end of June. No rush orders.

However, they can get it completed in 5 days. But as I said, everyone wants to wait until the very last minute to make decisions.

Waiting unfortunately can cost more (do I hear rush freight costs) or in some instances not having anything for an event because production is 5-7 days.

I am personally trying to be more self-aware on my own daily planning. So far I do find myself getting more accomplished. So, add your fall promotions to your list and let’s start planning now!

Danette


Did You Know:

Some thoughts are meant to be written by hand on a piece of paper with a lovely pen. It’s not too early to start thinking about which of your clients, prospects and team members would appreciate such a classic gift for the upcoming summer holidays or for those holidays that are just around the corner from summer. 

Danette

Inflatable Beverage Float

Holds standard size cup, bottle, or can

1 color imprint

100 Qty: $1.70 each

Metallic Lip Moisturizer

Metallic Lip Moisturizer ball with matching silicone sleeve. Vanilla Flavored. FDA approved.

1 color 1 location imprint

250 Qty:  $1.90 each

Reusable Stainless Steel Straw

Retractable stainless steel straw in travel tube. Includes brush to clean straw.

1 color 1 location imprint

100 Qty: $3.45 each


“They” Said It Would Be Dead

The “It” I’m talking about is the ‘written word’.
I actually don’t know who “they” are, though I suspect they are/were actively involved in all things digital and AI. And, they sure did make a pronouncement years ago about how the written word would die due to the popularity of the smart device. Well, despite the undeniable popularity of digital devices, I’m here to tell you that the written word is still alive and well!

~ Read More

Promotional Marketing Expert, Danette Gossett, Talks About What Can Happen When Marketing Materials Or Customer Service Takes Brand Essence Off Kilter Or Out Of Character

Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “When Your Brand Acts Out Of Character,” in which Ms. Gossett reminds readers that in the digital age no brand mistakes go unnoticed.

~ Read More

 



Gossett Marketing

3701 Poinciana Avenue
Coconut Grove, FL
33133
US

danette@Gossettmktg.com
(800) 989-5690