Greetings!

I don’t know about you but I am thrilled to see 2016 in the rearview mirror! I am really looking forward to a new year and hopefully a great year! And, with the new year, I am excited to announce that Gossett Marketing has partnered with Proforma, a $500 million industry leader. With Proforma, we now have an unmatched amount of buying power and resources that translate into more product and services offerings as well as lowering the overall costs for our clients.

The partnership with Proforma allows us to remain a leader in providing marketing promotion solutions with promotional products, sales promotions, incentive programs and add more eCommerce sites, website design, digital marketing, fulfillment and overall project management. We will become a truly comprehensive marketing partner in continuing to help our clients grow.

With that said, this also gives us the opportunity and confidence to expand our footprint further and we will be looking for similar businesses to acquire to help our own long-term growth.

After 24 years of being a total independent business owner, this is an exciting time for me and I hope you will agree!!

Danette


Did You Know:

As we head into 2017, why not take a look at your calendar and plan to take as many traditional opportunities for promotional marketing as the year provides? There are dozens of ways to keep your clients and prospects engaged with promotional tie-ins in the first part of the New Year.

Danette


Wrist Band 

Zippered wrist band holds valuables while on the go. 1 color 1 location imprint. 

150 Qty: $1.80 each

Doodle Note Card Set 

Booklet with notecards and space for coloring.  1 color 1 location imprint.

200 Qty: $1.90 each

Memo Tape Dispenser  

10m of sticky memo tape. 1 color 1 location imprint.

250 Qty: $2.20 each


From Traditional to Offbeat: A Plethora Of Promotional Opportunities

What a ride 2016 has been! It’s been filled with ups and downs, twists and turns and all kinds of surprises. As we head into 2017, why not take a look at your calendar and plan to take as many traditional opportunities for promotional marketing as the year provides.

~ Read More

Promotional Marketing Expert Danette Gossett Starts the New Year With a Good Laugh

Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Laughter is Great Promotional Marketing Medicine.” Ms. Gossett’s well-timed blog gives her clients time to kick the New Year off on a lighter note than usual.

~ Read More

 
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Greetings!

We made it to the end of the year. Yep, 2016 is almost completed. I don’t know about you but I’m glad to be done with 2016. The election made me not want to watch TV, read the newspaper or even listen to the radio with all the repeated negative advertisements and to top it off many clients slowed or reduced spending because of the uncertainty.

So I am really looking forward to 2017. I am hopeful that companies will once again have a more positive attitude and we can get back to all of us making money!

I had a refreshing conversation yesterday with a new client about just that, making money. Or rather that we were both entitled to a reasonable profit. It was refreshing because this client recognized that I’m not a non-profit entity. I can’t begin to tell you how many times I’ve been made to feel guilty about making a profit. I would think for many of you it’s the same. We all have overhead and expenses even before we pay our salaries.

Now, I do understand that it can be a normal course of business to ask for a discount or pricing concession, but at the same point, I think we all need to recognize that nothing of real value is FREE!

I spend a lot of time with my clients and try to think like a partner with their business, only recommending those programs that I think will bring them value, increased business and ultimately increased profits.

I would hope that all the companies you may work with or frequent provide that same level of understanding of you and your business. That they understand the value you bring to them and they respect you for it.

So, I’d like to share my goal for 2017. I am planning to grow my business through gaining new clients, growing my existing client base and through acquisitions (if you are interested, let me know). And I want to continue working with companies and individuals that respect each other and our value so that we all have a successful 2017!

Danette


Did You Know:

Getting a handle on all the key promotional events for 2017 that your company will be doing positions you for greater marketing success.

Danette


Round Ornament 

Shatter-Resistant ornament includes string for hanging. 1 color 1 location imprint. 

250 Qty: $1.80 each

Jute Wine Bottle Tote 

Jute wine tote with color gussets and handles.  1 color 1 location imprint.

250 Qty: $2.15 each

20 oz. Ceramic Mug  

Tall mug with high gloss solid color finish. 1 color 1 location imprint.

100 Qty: $3.60 each


How To Get a Handle on 2017 Marketing Success

Here we are facing another holiday season and another year-end. I love to help my clients during this socially active yet somewhat quieter business time to start focusing on key promotional events for the coming year. This is the perfect time to take in the big picture view.

~ Read More

Promotional Marketing Expert Danette Gossett Encourages Regular Employee Recognition

Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Employee Recognition Programs Boost Productivity.” According to Ms. Gossett, employee recognition is one area where businesses often have “blinders on.”

~ Read More

 
 
 
 
 
 
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Gossett Marketing

3701 Poinciana Avenue
Coconut Grove, FL
33133
US

danette@Gossettmktg.com
(800) 989-5690