Greetings!

The year certainly has moved quickly so far. I’m amazed it’s February – how did that happen? I know that my February has started out at a frenetic pace. After the holiday lull and a somewhat slow start to the New Year it is a shock to my system, but a welcome one.

And it’s funny I’ve heard from many others that they are experiencing the same type of busy uptick. It’s like someone rang the bell and everyone decided to get back to work.

I am looking at 2017 as a big transition year. As I mentioned last month, I’ve partnered with Proforma to help me grow my business. I decided after 24 years of doing everything my way (admittedly this will be hard) it was time to try something new. Next week I am actually going to spend some time ON my business instead of IN my business.

I will be attending a 2-day planning retreat. It’s something I have tried to do over the years but never fully committed. Get away from the day to day and really look at my business from a more macro level. I’m excited about doing that and being able to discuss with other similar business owners what they are experiencing and how they are planning for growth in the coming year.

It might be because I’ve always been the “owner” not a partnership or have a group of executives that can step away together that I’ve never really spent 2 days looking at my business. Now, I’ll have the chance to kick around ideas and listen to what others have found successful, or not.

When I mentioned that I was doing this to a business associate this week, he was actually surprised and thought I was brave. I asked why. And he said to be in business for so long but still wanting to learn and grow was impressive.  I’m not sure it’s brave or impressive but I do plan to be in business for a long time so why stop learning.

I encourage everyone to stretch themselves. Whether you work for someone or yourselves, I personally think it helps keep us young and on our toes. I am sure I’ll hear things that I already know but have stopped doing and may need to start again or maybe there are some new processes that I will try to implement. No matter what, I believe I will come back energized to take Gossett Marketing to the next level.

So if you are in sales and looking for a new adventure, I’m hiring, so give me a call.

Have a great month!

Danette


Did You Know:

Another way to look at your goals that you set at the beginning of the year is that it doesn’t have to take a whole year to achieve them. Once you are successful with one goal, you can set another without waiting until the next New Year.

Danette


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Set Up for Success with Written Goals for the New Year

This year I’m promoting the idea of setting sales, promotional and business growth goals instead of making resolutions. The same approach can be taken for your personal life too.

~ Read More

Promotional Marketing Expert Danette Gossett Suggests One New Year’s Resolution

Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new blog on her website entitled, “Resolution for 2017: Replace Resolutions with Goals.” Ms. Gossett promotes the end of making resolutions.

~ Read More

 
 
 
 
 
 
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Gossett Marketing

3701 Poinciana Avenue
Coconut Grove, FL
33133
US

danette@Gossettmktg.com
(800) 989-5690
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Greetings!

We made it to the end of the year. Yep, 2016 is almost completed. I don’t know about you but I’m glad to be done with 2016. The election made me not want to watch TV, read the newspaper or even listen to the radio with all the repeated negative advertisements and to top it off many clients slowed or reduced spending because of the uncertainty.

So I am really looking forward to 2017. I am hopeful that companies will once again have a more positive attitude and we can get back to all of us making money!

I had a refreshing conversation yesterday with a new client about just that, making money. Or rather that we were both entitled to a reasonable profit. It was refreshing because this client recognized that I’m not a non-profit entity. I can’t begin to tell you how many times I’ve been made to feel guilty about making a profit. I would think for many of you it’s the same. We all have overhead and expenses even before we pay our salaries.

Now, I do understand that it can be a normal course of business to ask for a discount or pricing concession, but at the same point, I think we all need to recognize that nothing of real value is FREE!

I spend a lot of time with my clients and try to think like a partner with their business, only recommending those programs that I think will bring them value, increased business and ultimately increased profits.

I would hope that all the companies you may work with or frequent provide that same level of understanding of you and your business. That they understand the value you bring to them and they respect you for it.

So, I’d like to share my goal for 2017. I am planning to grow my business through gaining new clients, growing my existing client base and through acquisitions (if you are interested, let me know). And I want to continue working with companies and individuals that respect each other and our value so that we all have a successful 2017!

Danette


Did You Know:

Getting a handle on all the key promotional events for 2017 that your company will be doing positions you for greater marketing success.

Danette


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How To Get a Handle on 2017 Marketing Success

Here we are facing another holiday season and another year-end. I love to help my clients during this socially active yet somewhat quieter business time to start focusing on key promotional events for the coming year. This is the perfect time to take in the big picture view.

~ Read More

Promotional Marketing Expert Danette Gossett Encourages Regular Employee Recognition

Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Employee Recognition Programs Boost Productivity.” According to Ms. Gossett, employee recognition is one area where businesses often have “blinders on.”

~ Read More

 
 
 
 
 
 
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Gossett Marketing

3701 Poinciana Avenue
Coconut Grove, FL
33133
US

danette@Gossettmktg.com
(800) 989-5690