We made it to the end of the year. Yep, 2016 is almost completed. I don’t know about you but I’m glad to be done with 2016. The election made me not want to watch TV, read the newspaper or even listen to the radio with all the repeated negative advertisements and to top it off many clients slowed or reduced spending because of the uncertainty.
So I am really looking forward to 2017. I am hopeful that companies will once again have a more positive attitude and we can get back to all of us making money!
I had a refreshing conversation yesterday with a new client about just that, making money. Or rather that we were both entitled to a reasonable profit. It was refreshing because this client recognized that I’m not a non-profit entity. I can’t begin to tell you how many times I’ve been made to feel guilty about making a profit. I would think for many of you it’s the same. We all have overhead and expenses even before we pay our salaries.
Now, I do understand that it can be a normal course of business to ask for a discount or pricing concession, but at the same point, I think we all need to recognize that nothing of real value is FREE!
I spend a lot of time with my clients and try to think like a partner with their business, only recommending those programs that I think will bring them value, increased business and ultimately increased profits.
I would hope that all the companies you may work with or frequent provide that same level of understanding of you and your business. That they understand the value you bring to them and they respect you for it.
So, I’d like to share my goal for 2017. I am planning to grow my business through gaining new clients, growing my existing client base and through acquisitions (if you are interested, let me know). And I want to continue working with companies and individuals that respect each other and our value so that we all have a successful 2017!
Did You Know:
Getting a handle on all the key promotional events for 2017 that your company will be doing positions you for greater marketing success.
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How To Get a Handle on 2017 Marketing Success
Here we are facing another holiday season and another year-end. I love to help my clients during this socially active yet somewhat quieter business time to start focusing on key promotional events for the coming year. This is the perfect time to take in the big picture view.
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Promotional Marketing Expert Danette Gossett Encourages Regular Employee Recognition
Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, “Employee Recognition Programs Boost Productivity.” According to Ms. Gossett, employee recognition is one area where businesses often have “blinders on.”
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