Hindsight Is 2020…Not This Year

As I look back over the events that unfolded in 2020, I cannot with any confidence say that hindsight is 2020. In fact, the very definition of the saying, which is, the full knowledge and complete understanding that one has about an event only after it has happened, doesn’t seem to apply to this year at all.

Looking back on the unanticipated tragic circumstances that have affected the lives of everyone on this planet, all I can say with any assurance is that we are doing our best. My heart goes out to those businesses, large, medium and small, that couldn’t withstand the sudden disruption. And to all of the businesses that have managed to hang on, my hat goes off to you. I am grateful and fortunate to be able to say that I am among the latter group.

To all the people who have lost loved ones to the COVID-19 virus, my heart aches for you. I cannot imagine how difficult it must be not to be able to formalize your losses with a service to celebrate the lives of those you loved. The inability to celebrate the important events of our lives with gatherings of friends and relatives, such as weddings, anniversaries and birthdays has been difficult, but necessary. The complete standstill that has been imposed on the performing arts and sports world is devastating. We are sure to see differences in who is still doing business in 2021 and how businesses adapt as we move forward.

I am very happy to see this year come to an end. I am hopeful that 2021 holds more health, happiness and prosperity for us all. We are resourceful beings, and I am certain there will be much great good in store for us as we navigate through the worst of this health and economic crisis.

I wish all of my clients and colleagues, employees, vendors and future clients a safe, healthy, happy holiday season and a healthy and prosperous New Year.

Gossett Marketing

3701 Poinciana Avenue, Coconut Grove, FL 33133