Blog

promotional pens

Let’s Hear It For The Written Word

Long Live the Written Word! In my blog this month, (“They” Said It Would Be Dead) I spoke […]

continue reading

notebook

“They” Said It Would Be Dead

The “It” I’m talking about is the ‘written word’. I actually don’t know who “they” are, though I […]

continue reading

brand identity

When Your Brand Acts Out Of Character

Staying true to your brand identity is critical. In today’s digital world where even the smallest businesses have […]

continue reading

brand

A Look Into The Essence Of A Brand

What is Brand Essence? I have noticed over the years that, when I ask about brand essence, many […]

continue reading

reusable straws

The Last Straw

I truly enjoy discovering the source of idiomatic expressions especially when they line up with a topic I’m […]

continue reading

reusable straws

Let’s Help Each Other Sip And Save Mother Earth

Earth Day 2019 is just around the corner. We have finally discovered the straw that broke into our […]

continue reading

Summer Promotions

Spring And Summer Promotional Marketing Prep

We’re all patiently awaiting the end of winter. If you live above the Mason-Dixon line and enjoy gardening, […]

continue reading

Spring promotions

Let’s Warm Things Up By Cultivating New Growth With Spring Promotions

We have been freezing our flip-flops off here in Florida. And the rest of the country is in […]

continue reading

stay in touch

Let’s Stay In Touch

The 2018 Fall Conference season is long over, and you probably met dozens of new contacts who said, […]

continue reading

customer relationships

Out Of Sight And Out Of Mind Doesn’t Cut It In The Business World

What could be worse than working to establish a relationship with someone, then simply falling off the radar? […]

continue reading

Gossett Marketing

3701 Poinciana Avenue, Coconut Grove, FL 33133