customer relationships

Out Of Sight And Out Of Mind Doesn’t Cut It In The Business World

What could be worse than working to establish a relationship with someone, then simply falling off the radar? […]

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direct mail

You Can’t Change Minds With A Medium That Has An Average Lifespan Of Two Seconds

If you want to influence and persuade prospects, you’re going to need more than two seconds. And a […]

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direct mail

Not Dead, Not Sick, Not Even Sickly

I’m talking about Direct Mail. In fact, direct mail is having a bit of a resurrection so to […]

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Thanks For The Memories

Wasn’t it just Thanksgiving a few weeks ago??!! It sure feels like it was. I think I still […]

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Make It Your Business To Own The Desk

As long as employees still go to an office and sit at a desk, you can make the […]

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personal touch

Cake Gets Icing

Have you ever heard the expression: “When you’re cake you get icing?” A friend and professional colleague shared […]

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customer relationship

Customer Relationship Management Still Requires A Personal Touch

I’ve been in business a long time. I’m talking before everyone had one singular hand-held device that does […]

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trade show booth

Don’t Be The One Wishing You Could Trade Booths At The Trade Show

When trade show season starts up, I’m always reminded of the old Head & Shoulders commercial that states, […]

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trade show apparel

How To Make ‘Em Look

If you own a business or manage a business team, I would be willing to bet you’ve heard […]

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holiday gifts

This Holiday Season Impress From The Outside In

Who doesn’t love to unwrap an attractive boxed or wrapped gift? It could literally be anything inside and […]

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