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Resilience is one of the trendiest international corporate buzzwords. While many people have yet to truly understand exactly […]

It’s no secret that many promotional marketing items are made in China. Many of the prices of these […]

Nothing beats the success and loyalty that comes as a result of word-of-mouth referrals. The way to create […]

Everyone knows the power of personal referrals. Whether you’re in business or not, we all prefer to have […]

Summer time, summer time, sum-sum-summer time! Those words are the lyrics to a very old, yet very popular […]

Fall and winter are coming. No, this is not the beginning of a new episodic. Though now that […]

Long Live the Written Word! In my blog this month, (“They” Said It Would Be Dead) I spoke […]

The “It” I’m talking about is the ‘written word’. I actually don’t know who “they” are, though I […]

Staying true to your brand identity is critical. In today’s digital world where even the smallest businesses have […]

What is Brand Essence? I have noticed over the years that, when I ask about brand essence, many […]

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